A company that makes and sells expensive equipment has equipped its machines with sensors, connectivity, and security mechanisms. Now, users can log on and get charged per use, and they
don't have to buy the equipment. This way, the company has unlocked completely new customer segments and achieved significant revenue growth.
The new target market can't afford the machines. Growth is limited as traditional markets are saturated.
The machines have been equipped with a user login, very precise sensors and strong security mechanisms, to avoid misuse. Then they were connected. Whenever someone logs on to the machine, and
uses it, data is sent to the new Internet of Things platform. Customers can buy packages, i.e. to use the machine 100 times, or a monthly flatrate. The machine can be shared by multiple users,
and everyone can pay their own usage.
Significant revenue growth via unlocking new market segments.
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ECBM Connected Business Models Industry 4.0 for SME Phone:+49 2132 5100160 Mobile:+49 173 7559655 Email:firstname.lastname@example.org
ECBM Connected Business Models